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Hacienda Santa Teresa
Modern Times
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| Alberto Vollmer |
In 1947 a new generation of Vollmers joined the firm, Alberto and Gustavo Vollmer Herrera. Among the first decisions taken was the construction of a new sugar processing plant and the purchase of a highly advanced destillery made by E.B.Badger in the United States. The changes entailed producing alcohol from molasses extracted during the sugar refining process rather than from fermented cane juice. New offices were designed and built by prize winning Architect Tomas Sanabria. The product range offered by Santa Teresa was increased under the expert advice of the American Martin J. Ferguson.
In 1955 the company was incorporated, thereby legally and administratively creating two separate entities for the first time in 200 years: the Hacienda Santa Teresa and the Compañia Anonima Ron Santa Teresa. To this day the company has been headed by Alberto Vollmer Herrera: his vision and creativity have transformed Santa Teresa into a modern productive enterprise which stands out in the international liquor market among the top rum producers in the world. He has deepened the family commitment to philanthropic endeavours, and stands out for his respect for environmental concerns.
In 1978 the company invested in a new destillery, the largest in Latin America at the time, and the first to integrate continous fermentation into the process. According to the owners’ chief concerns, It was also the first Destillery in Venezuela to have its own effluvium treatment plant. A modern bottling plant was also built at this time.
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In 1982, Selecto Rum, a premium aged rum came on the market, revolutionizing the Venezuelan rum market.
In 1988, the El Consejo Train Station was restored and opened to the public as part of a contribution to the salvaging of local historic and architectural values.